B2B content marketer & writer

Content that moves money, freight, and complex software.

I’m Jennifer, a B2B content marketer helping fintech, supply chain and SaaS teams turn complex products and internal expertise into content buyers can find, understand and act on.

See my work

800+

pieces delivered

$1M

in revenue influenced by data-led reports

$200K/year

in equivalent paid search value

5+ years

in complex B2B content

Trusted by

Where content gets stuck

Good content plans often fail at execution

If you work in fintech, SaaS, supply chain or logistics, some of this may sound familiar.

The strategy is clear but nothing is shipping.
Content is being published without a clear connection to the product, buyer or pipeline.
Your internal team needs an experienced specialist who can take ownership without creating more work.
Your competitors are appearing across search and AI-assisted research. You are not.

What you get instead

Senior expertise without the agency layers

Direct access to a marketer who understands your product, learns your industry and delivers without constant hand-holding.

Spend less time explaining your industry

I already understand the language, products and buying environments behind fintech, SaaS, supply chain and logistics. Faster onboarding, more informed questions and fewer drafts weakened by basic misunderstandings.

Get content with a commercial job

Every piece I touch will either capture demand, explain the product, overcome an objection, support sales or build authority. Built around your audience and supported by keywords.

Less work for your team

I do not hand the work back as a draft full of errors, unfinished thoughts and a generic “book a demo” CTA. Expect clear communication, dependable delivery and content that does not become another editing project.

Be discoverable where your buyers research

More opportunities to appear across traditional search and AI-assisted research without sacrificing originality, credibility or readability for the people you want to reach.

What you can hire me for

Three ways to work together

Content strategy and consulting

For teams that need clarity on what content to create, where the opportunities are and how to turn the strategy into a programme that gets delivered.

Content audits and gap analysis
Audience and competitor research
Keyword and topic strategy
Editorial roadmaps
Fractional or embedded content support

B2B content creation and optimisation

For teams that need specialist support turning complex products, ideas and expertise into commercially useful content.

SEO and GEO content
Product-led articles and guides
Executive thought leadership
Whitepapers and research reports
Customer stories and case studies

AI content systems and workflows

For teams that want to increase content output, reduce repetitive work and build more efficient processes without compromising quality.

Research and insight-gathering workflows
Automated content briefing
Content refresh and monitoring systems
Editorial workflow design
Human review and governance

Selected work

Product comparison

Payoneer vs Airwallex

A side-by-side look at two cross-border payment providers for businesses weighing fees, features and fit.

WiseRead on wise.com

Regulatory guide

Everything to Know About the EU’s Digital Product Passport

What the new EU rules require, who they apply to and how businesses selling into Europe can prepare.

WiseRead on wise.com

Product-led content

Supply Chain Technology: Solutions & Trends

An overview of the tools reshaping warehousing and fulfilment, with Extensiv’s platform placed in the context of the problem.

ExtensivRead on extensiv.com

Client feedback

This is one of the cleanest, most well-written drafts I have read in a while. Great work, Jennifer

Brooke Basset

Editor at Intero Digital